When developing your personal brand, one thing that is also important to take into consideration is how to get followers through the promotion and marketing of that brand. Market your personal brand by growing your following on your digital channels and building your network of contacts.
Make sure your social media postings reflect your brand and communicate your expertise. You should be sharing valuable content that attracts like-minded people to you and your channels. When you are able to make important contributions, you begin building a community of loyal followers who are not only enjoying your content, but also likely to share it with others.
Twitter: Tweet articles in your niche at least three times a day. Remember to use hashtags and engage with other influencers in the space.
Facebook Business Page: Create a page and use it to engage your followers. Ask questions, share quotes and tips and promote your content.
Google Plus Page: Google+ is a great way to improve your search engine results. Google+ content ranks highly on Google search pages so it would be wise to share your content with your circles and use it as another distribution channel.
Pinterest: Pinterest is one of the fastest growing social networks and an extremely easy way to make your content go viral. The right photo and caption linked back to your website, can drive traffic and increase your views faster than you can imagine.
Have an RSS feed and email signup that is easy to find on your site. An RSS feed and email marketing are great ways to deliver content right to your readers’ inboxes and convert them into frequent returning visitors. Make sure that these icons and forms are found on every page of your website in order to capture your readers’ information from wherever they are on the site.
Your website should be home to all of your high-quality content. It should house not only information about you, but it should also have blog posts and articles that can help others learn from your experiences. Remember, brands are not only for you; they are for others. Do not neglect the opportunity of sharing what you know and building a tribe of people who can connect and relate to your journey.
On the Web
Bookmarking sites: Share your blog posts on bookmarking sites like StumbleUpon, Digg and Del.ici.ous. Triberr is also a great social network for bloggers to network and share eachother’s content.
Decide on content schedule.
You must accept the fact that a huge part of the marketing space now requires the creation of content and for you to think and behave like an editor. Embrace the idea of a content schedule because it is what will help you develop the content that you need to drive traffic back to your website and to ultimately increase your visibility as a brand. Creating a schedule just requires you to designate how often content goes out on each platform. Here is template for a content schedule.
It is hard to find a balance between work and life, especially when your brand often becomes secondary to our other obligations. I’m still working on some of these myself. It can be time consuming to learn how to get followers and diligently grow your following, but it can be done in pieces each day. Make time for each of these. You can download an easy to follow schedule and content calendar to maximize your time.
Emmelie De La Cruz is speaker, trainer and consultant in the areas of social media and personal branding. Through her courses and workshops, she teaches millennials how to use social media strategically and develop a digital identity that will help them succeed professionally. When she’s not working with students, she’s training higher education administrators on social media and managing John Jay College’s student life channels. Meet Emmelie on Twitter (@EmmelieDeLaCruz) or learn more at thebrandingmuse.com
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