Perhaps we have made a mistake as a society. Recruiters and hiring managers all wanted a more efficient way to process resumes, so we automated it. However, the subjective assessment of a candidate was replaced with keywords, leaving legitimate and qualified candidates overlooked. We have lost one of the most critical steps in the hiring process, the human element.
When you think of a typical resume, what does it really tell you about that person? A resume is basically a lifetime description of where you have been and what you have done. But does it really tell the reader who YOU are. It’s a bunch of words crammed into a small space and its sole purpose is to act as your sales pitch for the viewer. You may never meet the person looking at your resume so it has to sell YOU! The complete YOU. You see, a strong personal brand is like a magnet; attracting clients, opportunities, and especially job offers.
Why? Because personal branding shows people you are the solution to their problem. You are not just better than your competitors; you are the only logical choice.
If you are a job seeker, you need to understand that hiring managers and recruiters are hounded with resumes in their email each day, all from hungry applicants eager for income. They look at your resume on average for 6 to 8 seconds. That means you have exactly that amount of time to make a huge first impression. You need to make those precious moments count. You need to stand out. You need a “wow factor”. The new job search paradigm is not about posting a resume online, it’s about equipping people with the proper tools to showcase their true value.
Join our next webinar from Career Studios where you will learn both how to successfully brand yourself and get hired.
[WEBINAR] Career Studios: Branding YOU: How to Capture Employers’ Attention to Get the Job
In this no-cost webinar, we will interview Richard Zeitz, CEO of Purzue a hot new “smart” resume and career hub as he shows you how to brand YOU and capture employers’ attention to get the job.
**Richard will be offering a special promo code valued at $120 but you have to listen live or to the recording to get the code.
Take action and register for FREE: https://attendee.gotowebinar.com/register/132034102560002560
Date: Tuesday, February 20, 2013
Time: 5:30pm Pacific/8:30pm Eastern
Access: **Note this event is a GoToWebinar event. You can use either phone or computer to attend. After registering, you will receive a confirmation with instructions. Also, enrolled participants will receive a FREE downloadable recording of this session following the seminar.
*Career Studios are owned and operated by Chris Perry & Dorothy Tannahill-Moran
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