Harness the Power of LinkedIn

Harness Power of LinkedInIn a career workshop I recently conducted there were an inordinate number of attendees who stated they were on LinkedIn but did not know how to get the most out of it. So here are some LinkedIn tips worth repeating.

1: If you’re going to set up a LinkedIn page do it right or don’t do it at all. To have a page with minimal information and without being updated is more harmful than having no LinkedIn presence at all. So if you don’t know how to do it right, get some expert advice.

2: Never leave the picture section empty. Preferably you should include a smiling headshot photo of yourself and, if for some unknown reason you don’t want a photo, at the very least upload a logo or something eye catching in this space.

3: Use your ‘Professional Headline’ effectively by including as many descriptions of who you are and what you do as the allotted number of characters allow.

4: Don’t just collect connections, reach out to them on a regular basis and ask them for help and in turn ask them what you can do to help them.

5: Get recommended as often as possible. Recommendations from people you know well should be reciprocal so when you connect with someone you already know aside from the connection give them a recommendation and at the same time write a recommendation for yourself and ask the person to post it for you.

6: The Specialty and Skills sections are key to being found so make the most out of them. When listing specialties I suggest you give each one its own line and only include things you excel at.

In the Skills section you can list up to 50 different things and only include skills you are confident you can deliver on in an interview and on the job.

7: Join relevant Groups. You can join a maximum of 50 groups but only join groups where you have something to contribute, where there are discussions you can learn from and that have members you will benefit from connecting with. Just click on the drop down menu and choose ‘Groups’ and type in keywords you’ll see options for groups.

8: Post updates on a regular basis and share them on Twitter as well as with the groups you belong to and with your connections. The updates that receive the most response are ones that include a link to content.

The link can be to: an article, a video, a blog post, etc. Be sure to add a link to the content by clicking on the link that says ‘Attach a link’ which will say: ‘Add URL:’ once you click on it. After you add the link click on ‘Attach’.


Perry Newman, CPC CSMS is a nationally recognized executive resume writer, career coach, AIPC certified recruiter and SMMU certified social media strategist known for his ability to help his clients get results. You can view his sample resumes at http://www.perrynewman.com, and email him your resume at perry@perrynewman.com for FREE resume critique.

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