What’s Your Adjective? Keywords Your Profile Needs

Keywords ProfileWhen a hiring manager types search terms in an engine, will you show up? You may be on page one of Google, or you may be lost in the stacks. Either way, your online presence is important. With more employers and recruiters using these platforms as a way to find talent, it may be in your best interest to keep your audience in mind.

Keywords are an easy, yet effective, way to get your message across. If you add certain keywords or phrases in your sites, you may be able to reach your desired market at a better rate. Increase the number of people who view your platforms by including the following:

Your industry. Including your industry may be one of the easiest ways recruiters or hiring managers can find you. So, when you are fixing up things like your LinkedIn profile, you can easily include your main area of interest, like advertising, hospitality, law enforcement, etc. If you are new to the industry, explain so in your biography, which could eliminate any questions the researcher may have.

Position you are interested in. Sure, an industry can give away a lot about a person. However, there is variety in every industry, from technology to the medicine. Be specific when stating your goals. For example, if you are interested in marketing but want to focus on social media, think about including the words “social media manager” or “online community director” in your platforms. This way, recruiters who are looking to fill these positions will be able to find you.

Location. With the job market still ailing, it’s difficult to find the positions we want in our current location. The words “willing to relocate” have become more prevalent on online profiles, particularly if someone has been job searching for a while. However, the more specific you are, the better your chances you have at getting noticed.

For instance, if you say you are willing to relocate, but do not indicate a specific location, how will the recruiter know you’ve done your homework? Think about including exact locations, or at least at area of the country you are interested in (i.e. East Coast). Employers will be able to pinpoint your online platforms better if you include this information.

Cater your message. So you’ve specified your location, your industry, and what interests you. What’s next? How about catering your message to recruiters? Check out the profiles of those who are working at your dream companies. What makes them stand out? It’s likely that they were also discovered by a similar hiring manager or recruiter, so try to imitate what they have done, while putting your own spin on the messaging. You may fit the mold for an ideal candidate if you imitate what has already worked.

Have you tried using keywords in your online platforms? Has it helped you get noticed?

Guest Expert:

James Alexander is Vizibility’s founder and CEO. He’s the guy with two first names. If you ‘Googled’ his name in 2009, you would never have found him. Now, he ranks within the first few results of a Google search. Find James in Google at vizibility.com/james.

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