The Secret to Writing a Great Resume

Resume SecretsThis question was posed to me in a seminar I conducted last month and I think it is a very valid question that many of you are grappling with as well: therefore, I would like to air my thoughts with you here today.

As with all discussions about resumes and how to write them there is no one answer that applies across the board, and the answer that is right for you depends on multiple factors such as your profession or vocation, where you are holding in your career, whether you in the midst of a career change, and the game plan you have for finding a new job.

One thing I can say with some degree of certainty is that many of you will benefit greatly if you have more than one type of marketing document or at the very least customize the one you have to fit specific needs.

A resume is the standard traditional document used to apply for a job and it is what you present to the person who is interviewing you in a face to face meeting. And there is a not so secret secret on how to write one that sets you apart from your peers and I hope this helps you understand what it is.

I was at a fund raising dinner the other evening and when it came time to introduce the Guest of Honor the MC began as follows, “I struggled day and night for the past week to try and put into words the actions of this humble man because his greatness is not in his words but rather it is his actions that define his greatness and why he is so deserving of this honor.”

I think many job seekers struggle with this dilemma as well because most can see what makes other people stand out in the crowd but fail to see and/or are unable to verbalize these same attributes in themselves.

This is the secret. You must capture your actions rather than your responsibilities in words. By what ever means work for you, I prefer the CAR system; you must transcend the mundane and boring repetition of day to day occurrences and concentrate on defining what makes you worthy of an interview and a job offer.

There is a time and place to be meek and humble, when you’re writing a resume is not one of them. You need to look at the big picture and believe that what you have done in your career has value and meaning and you must articulate this. And if you can’t, pay someone to do it for you.


Perry Newman, CPC CSMS is a nationally recognized executive resume writer, career coach, AIPC certified recruiter and SMMU certified social media strategist known for his ability to help his clients get results. You can view his sample resumes at, and email him your resume at for FREE resume critique.

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