Search engine optimization (SEO) is the process of improving the chance of being found by search engines like Google. Many individuals are now realizing what an asset SEO can be to their plans, image, and overall job searching strategies. So, why should you care about SEO?
SEO can help you get noticed. You may have a fantastic experience or a stellar personal brand, but that doesn’t mean anything if people can’t find you. Search engines are saturated with similar people who say they are just as good as you, so you need to implement a strategy that will help you get found. By changing up some page titles and implementing keywords into your content, you will improve your page ranking, making it easier for people like recruiters and hiring mangers to find you. Confused about which keywords to use? Try using resources like Google’s Keyword Tool to help you get started.
Lastly, don’t forget to maintain a proper SEO policy, meaning you should always follow a strict SEO schedule. This also means optimizing all posts, not just the ones you want to promote heavily. After all, what’s the point of implementing an SEO strategy if you don’t use it to its full potential?
You can figure out what’s working and what’s not. Many times, we post blogs, articles, or videos and only judge the success by page views or comments. Have you ever thought about applying search engine optimization to your overall marketing tactics? It seems crazy not to, but many people don’t think about it because they are so confident in their content. However, you must remember that not everyone thinks like you. You have to give your audience every resource out there to help them find you, including SEO.
Further, say a blog post is looking a little stale in terms of traffic. In addition to analytical data, implementing SEO can help you figure out if the particular wording on a certain page is helping or hurting your strategy. If things aren’t going your way, you can always change things up. That’s the beauty of SEO: It can always be adjusted to fit your needs.
It can give you the competitive edge. Let’s face it, no matter how good you think you are, you will always have other job seekers who are competing with you. They may not always be on par with you, but they’ll always be there. So, how can you set yourself apart from those who think they can do the job better than you? Use SEO. It not only helps the hiring manger or recruiter find you, but also relieves the searcher because what they are looking for is right in front of them, not hiding on page five of a search.
Additionally, many people think SEO is a chore and takes up too much time. This can give you the competitive edge you need since you now realize what an asset it is. For example, Vizibility, the first SearchMe Button for Google, can easily help with SEO at zero or little cost. By creating a Vizibility account, configuring your top five search results, and putting your SearchMe link in a few places (such as LinkedIn, blog posts, online bios, Facebook, etc.), it will help your organic rankings in search engines. This takes less than ten minutes and will help you stand out from the competition, giving you the extra push you need to get noticed.
Why else is SEO important?
James Alexander is Vizibility’s founder and CEO. He’s the guy with two first names. If you ‘Googled’ his name in 2009, you would never have found him. Now, he ranks within the first few results of a Google search. Find James in Google at vizibility.com/james.