When was the last time you Googled yourself? Nine out of ten recruiters now use the web to find information about potential applicants. And half of employers are more likely to hire candidates that invest time in developing a strong online brand using social networks.
What does that mean for you? It’s time to shape up your online image! All of us, especially Generation Y, have all kinds of content out there: high school track scores, Facebook wall posts, blog comments, etc. And these digital breadcrumbs make up an online image that can work for or against us. Luckily, there is a new tool to help you make sure your online image actually helps advance your career.
That tool is called Brand-Yourself.com, and it’s the first online reputation management platform for young professionals of its kind. My team and I at Brand-Yourself have been working hard to develop it, and we’re officially launching it this week.
After working closely with readers like you, top HR folks and personal branding experts, we’ve created a process that makes it easy to manage your reputation. We walk you through our four-step process with automated tools along the way. Not only does it work, but it’s a hell of a lot of fun!
You will proactively:
Step One: Build
- Build on-brand content that aligns with your career goals
- Optimize that content to show up at the top of Google
- Promote yourself in the right places using social media
- Monitor your progress along the way
In the Build section, we help you create the content you want people to associate with your name. We help you pinpoint your core strengths and build high-ranking web pages and profiles that demonstrate them.
Example Tool: Google Results Organizer
Throughout the process we’ve built some cool tools. Our Google Results Organizer is a fun way to discover how people perceive you when they Google you. You identify which results are about you and which are not by clicking and dragging results into appropriate columns. Our search engine optimization tools in the next section will then help you raise relevant results up above negative or irrelevant results.
Step Two: Optimize
Creating favorable content is not enough. The optimize section empowers you to choose which content shows up at the top of Google over negative content, irrelevant content and other peoples’ results.
Step Three: Promote
Being found when people are searching for you is an excellent reactive approach. In the Promote section, we help you proactively promote your content to the right people in the right places. We help you do this via social media by serving you daily recommendations of what to do next, and who to connect with to build your brand’s network.
Step Four: Monitor
Growing your reputation is an ongoing process. In the Monitor section, we make it easy to monitor your progress along the way by tracking changes in Google results and mentions of your name across the social web.
Over the past few months we’ve literally lived at the office, building the platform you can now try for free today. We’ve built something we are proud of, and we can’t wait to share it with you – and hear what you think.
For the first ten people who comment with feedback on the system, I’ll email you extra-extended free trial promo codes!
So poke around! Let us know what you like and what you’d change.
Sign Up for a Free Trial and We’ll Donate $0.25 to I’m Too Young For This! Cancer Foundation
During our official launch this week, when you sign up for a free trial, we’ll donate $0.25 to the I’m Too Young For This! Cancer Foundation, which ensures that every young adult affected by cancer is given access to the best support possible. The foundation strives to be a national leader in cancer advocacy, support and research, working exclusively on behalf of adolescents and young adults affected by cancer. With your support, they will continue providing hope, education and community to millions of survivors around the world.
- Sign up for a free Brand-Yourself trial now >
- Comment with your feedback and get an extension on your trial!
Pete Kistler is a leading Online Reputation Management expert for Generation Y, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely-read career development blogger for Brand-Yourself.com, and a Judge for the 2009 Personal Brand Awards.
Pete is a young, enthusiastic and active entrepreneur. As CEO, he manages strategic vision for Brand‐Yourself.com, the world’s first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S. He has won a number of top honors for his writing, presentations and business plans.
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