How Google Real-Time Search Can Build Your Brand

Google just recently launched its new real-time search feature, an outstanding tool allowing you to search and see live updates from Twitter, blogs, news sites and more just seconds after they are published.

To access this feature, click on “Latest results” or select “Latest” from the search options menu in order to view a full page of the latest tweets, blog posts, news headlines and other online content scrolling right onto your Google search results page. You can even filter your results to see only “Updates” from micro-blogs like Twitter, FriendFeed, and others. This real-time search feature is also designed for the iPhone and Android devices when you want them on the go.

While this development will surely enhance your overall search experience by providing you the most up-to-date content on the web, here are 3 ways that Google’s real-time search feature can help you build your personal brand:

  1. Online Reputation Management

    Before, Google Alerts only sent you updates on a daily or weekly basis, depending on the frequency you selected. Now, you can track yourself (i.e. your name, your Twitter handle, your blog URL, you name it) in real time.

    This not only helps you to stay on top of what others in your industry or community are saying about you, your brand and your contributions, but also allows you to respond to and interact with these individuals and enhance your personal brand through more frequent and more effective networking and relationship-building.

  2. Content Creation

    As you might do when tracking yourself online, you can now monitor all of the latest news from your industry and/or area of interest as it breaks on the web.

    This provides you the golden opportunity to build and reinforce your brand by being one of the first in your field to write a post about it on your blog, share an opinion about in your discussion forums or LinkedIn groups and/or tweet about it to your followers. Not only will your content be more unique and intriguing to your communities, but people will come to consider you an expert and a trusted resource on the latest trends and news in the industry.

  3. Content Distribution

    Let’s not forget that real-time search allows for the content you create right now to get syndicated across the web immediately. This means that your efforts to build and support your personal brand online via your blog, Twitter and other platforms, networks and websites begin to work the second you publish your content or make a contribution. You can also combine this with your own real-time searches so to follow-up on breaking news with your own.

It will be interesting to see how Google continues to develop this feature.

What do you think of Google’s real-time search? What makes it valuable to you and your brand?

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